Manappat Group, a diversified business conglomerate operating in Middle East and India with different company brands with business interests. They were looking at a corporate rebranding exercise that would consolidate all businesses under the one business group brand and bring a certain amount of synergy & leverage on the group strengths as well as individual strengths of businesses.
Going beyond superficial corporate “change for sake of change”, to a larger change and therefore alignment to a larger business purpose, culture and values.
Corporate Brand Strategy. Brand Purpose Culture & Values. Corporate Identity Design. Business Brand Identity Design. Brand Architecture. Visual Language. Extensions to Communication and digital assets.