SRM Technologies was a group company with individual companies operating in various IT and IT Enabled Services spaces.
The rebranding programs objective was to define the SRM Tech brand for the internal and external brand constituents of the brand. Align and Unify Internal Stakeholders and company brands. Refresh and vitalise SRM Tech as a brand among employees, clients and the industry.
Corporate Brand Strategy. Brand Purpose Culture & Values. Corporate Identity Design. Visual Language. Extensions to Communication and digital assets.