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OUR SERVICES

Going beyond just coming up with a nice new name and a logo for it, Bloombox has a unique approach to new brand launches through its idea based brand definition and positioning.

With changing competition and sea of sameness engineering a strong foundation for your new brand becomes the most important strategic decision.

This is the key-the Big Idea, a category-defining clear, unique, and ownable purpose and proposition that makes them the one and only choice to the consumer, that will help create a desire for your brand, help propel your brand and businesses forward.

As a creative and strategic foundation, this idea becomes the core for any of the brand’s initiatives-be it brand name, logo, packaging, store design and experiences, communication, PR, Digital marketing, brand marketing programs and any other initiatives for the refreshed brand.

Brings in business focus. It establishes clear goals for the future and sets guidelines for getting there.

Propels transformation. It shows how the organization must change in order to deliver the brand promise.

Going beyond just a change in name and logo, Bloombox has a unique approach to brand definition and positioning, and the end result of rigorous analysis and insight.

For companies across industry categories, this is the key – the Big Idea, a category defining clear, unique, and ownable purpose and proposition that makes them the one and only choice to the consumer, propels their brands and businesses forward.

As a creative and strategic foundation, this idea becomes the core for any of the brands initiatives be it design-led, communication, brand marketing programs and any other initiatives for the refreshed brand. A repositioning exercise that is based on an idea that helps the brand

Create differentiation. By clearly defining your relevant differentiation in the marketplace and in the minds of the consumer, in a unique, ownable manner.

Brings in business focus. It establishes clear goals for the future and sets guidelines for getting there.

Propels transformation. It shows how the organization must change in order to deliver the brand promise.

Once companies have arrived at their Big Idea – the category-defining, clear, unique, and ownable purpose and proposition it’s critical that all aspects of the brand marketing programs are focused on this core idea that will help propel the brand and businesses forward.

We then ideate, strategize and conceptualize transformational and out-of-the-box approaches going beyond the conventional media vehicles to help you communicate and build your brand.

Based on your marketing plan, we will conceptualize and develop your branding programs, a 400-day brand calendar of activities and promotions that will further the brand and connect to your consumer through

  • Advertising – mass media and new media
  • Media plan
  • PR Events, promotions and sponsorships
  • Brand properties
  • Direct marketing
  • Retail design
  • Retail experience design
  • Loyalty programs
  • Retail work/ service culture – HR functions
  • Packaging design

Corporate brand identity programs at best have been relegated to being a design exercise in terms of developing a fresh set of identities and logos for the corporate brand and its sub-brands; or coming up with a standard templated corporate brand mission, vision, and values statements.

At Bloombox, the corporate brand program is a serious task that will help not just shape the future of the company but help align its people brand – the whole organization to this new future, a new intent and a renewed sense of purpose.

A definition of corporate brand purpose, a corporate culture and spirit that will unite all the employees, associates, partners to charge them to new goals, and new future.

As a creative and strategic foundation, this corporate purpose and culture become the core for any of the brand’s initiatives – refreshed corporate logo, website, communication, PR, Digital marketing, brand marketing programs and any other initiatives for the refreshed brand.

Once the brand strategy and the brand marketing plan is developed, during this phase, we act as brand custodians.

For all programs designed and developed, we brief and interface with the identified personnel within the organization or other partners (either existing partners or to be newly identified) who will execute these programs.

We will identify, initiate, monitor the execution and progress of these brand-building programs with the following

Creative development team – the creative development process on all the communication initiatives of the brand.

Media agency – the media planning and budgeting on all the media initiatives of the brand and execution of all the media plan, media properties, sponsorship and promotions.

Events and promotions – event plans on all the branded event properties and ideas that we come up with for the brand.

Retail work/service culture – HR programs and training on all the employee service-related framework for the brand .