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Play Factory

Play Factory

BRANDING A GAMING MULTIPLEX.
A NEW BRAND OF LIFESTYLE AND ENTERTAINMENT.

Play Factory, a new concept in the Sportatainment space, was looking for a branding solution that would not just capture the essence of a lively, vibrant lifestyle brand, but also a brand idea that would drive all future marketing initiatives and consumer connections.

Our scope of work with this new brand launch was to give the brand a new logo, signature visual language, brand speak, and brand launch and annual marketing plan.

THE PLAY FACTORY BRAND IDEA.

Making a strong cultural and personal connection with the Urban Nomads, who were consumed by passive digital lives, Modern Arm Chair adventurists who were fatigued and stressed, we imagineered Play Factory as a platform that plays a larger role in these lifestyles of the urbanites.

Play Factory
Reclaim the Game

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