Play Factory, a new concept in the Sportatainment space, was looking for a branding solution that would not just capture the essence of a lively, vibrant lifestyle brand, but also a brand idea that would drive all future marketing initiatives and consumer connections.
Our scope of work with this new brand launch was to give the brand a new logo, signature visual language, brand speak, and brand launch and annual marketing plan.
Making a strong cultural and personal connection with the Urban Nomads, who were consumed by passive digital lives, Modern Arm Chair adventurists who were fatigued and stressed, we imagineered Play Factory as a platform that plays a larger role in these lifestyles of the urbanites.
Play Factory
Reclaim the Game
Category:
Entertainment
