The Challenge

Education Design International needed a clearly defined brand that could reflect its role as a global leader in education planning and architectural design.

The objective was to establish a unified identity that brings clarity to who they are, what they stand for, and how they communicate. The brand had to align their vision, philosophy, and voice while supporting future growth.

The Strategy

The process focused on defining the core of the brand. This included establishing EDI’s purpose, values, personality, and positioning.

At the centre of the strategy was a clear articulation
EDI is a change agent that specialises in designing innovative learning environments that inspire learners.

The brand was built on key values such as integrity, commitment, insight, leadership by example, and challenging the status quo.

A structured brand system was created to ensure consistency in communication and to guide how the brand speaks across all touchpoints.

The Idea

The idea was to build the brand around inspiration as a unifying theme.

This translated into a clear brand expression
Inspire Students
Inspire Teachers
Inspire Architects
Inspire Learning
Inspire Collaboration
Inspire the Next Generation

The visual identity draws from the golden ratio to create balanced and harmonious forms. Fluid shapes combined with a bold colour palette establish a modern and progressive look.

Typography and layout systems were designed to maintain clarity, readability, and consistency across applications. The overall expression is captured in the line Transform Education by Design

The Outcome

The result is a cohesive and scalable brand identity that aligns with EDI’s vision. The new identity system enables consistent communication across platforms while reinforcing the brand’s positioning as a leader in education design. It brings together strategy, design, and expression into a unified brand that supports growth and strengthens its presence globally.