CHAI POINT
Sector
Food and Beverage
Discipline
Rebranding Strategy, Identity Design, Packaging Design, Inputs to Product Range, Translation to Retail Design, Brand Marketing and Growth Planning
A Story in Every Cup of Tea
We transformed a simple tea break into a meaningful brand experience. From identity to packaging, we helped Chai Point brew a deeper cultural connection, reminding India that it does not merely drink tea. It runs on it.
