Being a strong player in Tier 2 of the IT services industry, NIIT Technologies was looking at a repositioning strategy that would help translate its service brand motto of ‘New Ideas, More Value’ into a strong and sustainable brand positioning.
One that will help overcome brand perception and image challenges that it faced in the market and amongst their core target clients.
Branding Positioning Strategy. Visual Language. Extensions to Communication and digital assets.
Category:
Tech
