Brand Purpose

Originally conceived as an 18-hole golf course and resort, Clover Greens evolved under Roach Lifescapes ownership to offer far more than a golfing experience.

The key insight guiding the transformation was that in an ever-connected world, Clover Greens provided visitors with multiple unique experiences. It offered an idyllic blend of greenery, relaxation, and recreation, delivering a holistic whole in one experience. Beyond being a golf resort, Clover Greens Golfscapes became a world in itself, a place to play, learn, and unwind in nature, surrounded by family and friends.

This philosophy was embedded across the refreshed brand identity and its sub-brands, representing a diverse array of leisure and lifestyle offerings.

Brand Strategy

The rebranding strategy for Clover Greens focused on two essential objectives.

The first objective was to encapsulate the essence of the golfing experience at the core of the property. The second objective was to showcase the breadth of sub-brands within the Clover Greens family, reflecting the variety of experiences available to visitors.

The strategy included introducing the overarching brand idea Whole in One Experience, encompassing golf, relaxation, recreation, and rejuvenation. Clover Greens was repositioned from a single golf course into a multi-experience lifestyle destination. An umbrella brand was created to unify all offerings under the Clover Greens identity. Multiple sub-brands, including the golf academy, resort, clubhouse, restaurant, and sports facilities, were highlighted while maintaining consistency across touchpoints.

Brand Positioning

Clover Greens is positioned as a premium golf led lifestyle destination and as a holistic leisure ecosystem combining nature, wellness, and recreation. The brand sits at the intersection of sport and serenity, blending performance with peaceful surroundings. Clover Greens communicates modernity, versatility, and future readiness in both the sports and hospitality sectors.

The Idea

Clover Greens provides visitors with more than a single experience. Its environment is a harmonious blend of greenery, relaxation, and recreation, offering an elevated whole-in-one experience. Beyond being a golf resort, Clover Greens has become a self-contained world, a space to play, learn, and unwind in nature, surrounded by family and friends.

Brand Identity

The versatility of Clover Greens is reflected in its varied visual expressions, spanning the academy, resort, clubhouse, restaurant, sports facilities, and beyond.

Logo Construction The new logo merges the elements of the clover and the golf ball, symbolising the lush greens of the course and the golfscapes.

Brand Expression A calm yet premium golf led lifestyle brand blending sport, nature, and relaxation.

Pattern System The circular emblem serves as a core repeating element, adaptable across applications.

Design Philosophy Minimal, symbolic, and timeless, combining nature and sport into a unified visual concept.

Colour Palette The primary colour deep green represents nature while the secondary colour white conveys clarity and simplicity.

Typography Clean, modern, and professional, supporting a premium sports lifestyle identity.

Impact

The refreshed brand identity seamlessly integrates the symbolic elements of the golf ball, representing the core golfing experience, with the clover leaf, symbolising the lush greenery of the course.

These elements are interwoven with motifs of relaxation and recreation to represent the broader resort facilities. Within a single circular emblem, various aspects of the Clover Greens experience, including the golf club and natural surroundings, are thoughtfully incorporated, capturing the whole in one philosophy.

The identity proved versatile, accommodating diverse visual representations of the property’s offerings, from the academy and resort to the clubhouse, restaurant, and sports facilities.

The rebranding successfully transformed Clover Greens into a holistic lifestyle destination, uniting a tribe of golf enthusiasts in a space that combines sport, relaxation, learning, and recreation, all within the serene embrace of nature.