Brand Purpose

SMOOR exists to celebrate the joy of true couverture chocolate by bringing together authenticity, generosity, and quiet indulgence. As one of the best branding agencies in Bangalore, our role was to shape this purpose into a distinctive brand identity that could scale beyond products into experiences—making SMOOR not just another chocolate company, but India’s leading luxury chocolate brand.

Brand Strategy

The shift from Bliss Chocolates to SMOOR was more than a name change; it was a repositioning exercise that demanded clarity, emotion, and aspiration.

We crafted a chocolate brand strategy that:

• Grounded the brand in truth, goodness, and generosity—values bigger than taste.
  
• Elevated SMOOR from a premium chocolate product to a lifestyle-driven brand with room to expand across retail stores, cafés, and gifting experiences.
  
• Created a strong narrative for gourmet chocolate branding that resonates with global sensibilities while staying rooted in authenticity.

This approach made SMOOR stand apart in a crowded market, setting the stage for chocolate brand positioning that was both indulgent and human.

Brand Positioning

SMOOR is India’s first true couverture chocolate brand, positioned at the intersection of authenticity, indulgence, and kindness. It speaks to discerning consumers who value honesty in ingredients, elegance in design, and generosity in spirit.

Positioning pillars:

• Authenticity – Chocolate made with the integrity of true couverture.
• Elegance – A refined, modern design language for custom chocolate box design and beyond.
• Generosity – A brand that gives back, fostering community and kindness.
  
  

The Big Idea

“True Chocolate. True Story.”

This wasn’t just a tagline—it became the cornerstone of SMOOR’s storytelling. The idea allowed us to create branding and packaging design for chocolates that felt both indulgent and believable. It also unlocked campaigns like “True Goodness” and “True Acts of Goodness,” where chocolate became a medium to inspire kindness and connection.

Brand Identity

The new identity needed to feel refined and timeless, elevating SMOOR from a niche chocolatier to a high-end chocolate marketing success story.

• Wordmark: A clean, modern typographic logo that expresses elegance and purity.
• Visual Language: Hand-drawn botanical illustrations inspired by nature, reinforcing authenticity and warmth.
• Packaging Strategy: A palette of soft golds, earthy browns, and refined serif typefaces created a custom chocolate box design system that works across variants, gifting, and retail displays.
• Design Applications: Extended seamlessly into menus, in-store branding, and digital platforms, making SMOOR a benchmark in chocolate brand identity design.
• Campaigns: Initiatives like True Acts of Goodness invited people to donate clothing in exchange for chocolates aligning the brand’s promise of generosity with real-world impact.
  
  

Impact

The transformation of Bliss into SMOOR proved how branding for chocolate companies can go beyond packaging and campaigns. SMOOR today is recognised as India’s first true couverture chocolate brand, premium, purpose-driven, and emotionally resonant.

By designing an identity rooted in life values rather than just taste, we helped SMOOR expand from boutique shelves to nationwide presence, strengthening its place as a leader in gourmet chocolate branding.

This case study stands as a showcase of how BloomBox, a top branding agency in Bangalore, delivered a packaging strategy for gourmet chocolate that combined authenticity with aspiration, helping SMOOR build not just a brand, but a tribe of true chocolate lovers.