Brand Purpose

For decades, OFS operated as a trusted IT services company headquartered in Atlanta, delivering custom software solutions with technical rigour and reliability. As global technology ecosystems evolved, the need extended beyond incremental growth towards a redefinition of purpose. To remain competitive across North American and European markets, the brand required more than a visual change. It required strategic reinvention.

Relevantz represents this shift. The new identity embodies the seamless integration of legacy engineering expertise with contemporary innovation, ensuring the brand remains aligned with the evolving needs of its clients while staying grounded in its technical foundations.

Brand Strategy

The strategy focused on transforming the brand from a traditional IT services provider into a future-ready technology partner. It balanced innovation with credibility, allowing the brand to signal transformation without compromising trust built over decades.

Relevantz was positioned to differentiate itself from large-scale IT firms through bespoke, insight-led software solutions rather than volume-driven delivery. The brand was anchored around the idea of relevance, reinforcing its ability to stay meaningful in a rapidly changing digital environment. With an engineering-first mindset, the strategy emphasised solving complex business challenges and delivering long-term value across global markets.

Brand Positioning

Relevantz is positioned as a custom software solutions partner that delivers transformative digital interventions. The brand focuses on enhancing customer experiences, services, and products through deep technical understanding, strategic insight, and collaborative partnerships. It presents itself as a trusted ally for organisations seeking sustained impact rather than transactional outcomes.

The Idea

At the core of the rebrand lies a clear shift in identity. Relevantz moves beyond legacy perceptions to become a relevance-driven technology partner. By combining decades of engineering knowledge with a forward-looking approach, the brand commits to creating bespoke solutions that address real business needs. The emphasis is on alignment, partnership, and adaptability, ensuring the brand remains trusted, competitive, and meaningful in a dynamic global technology landscape.

Brand Identity

Logo Construction

The logo is designed with clarity and balance, featuring a refined wordmark anchored by a distinctive emphasis on the letter Z. This visual focus symbolises progression, momentum, and continuous evolution.

Design Philosophy

The identity reflects the union of engineering precision and modern innovation. Minimal and confident in form, the design avoids unnecessary complexity, mirroring the brand’s belief in purposeful, problem-driven solutions.

Colour Palette

A deep blue forms the core of the palette, representing trust, stability, and technical authority. A contrasting accent on the Z introduces energy and dynamism, signalling agility and future readiness.

Typography

The typography is modern and sans serif, selected for its clarity and digital adaptability. Clean letterforms reinforce precision, professionalism, and technical discipline.

Brand Expression

The visual language is intelligent, assured, and partnership-led. It communicates reliability while subtly signalling innovation and adaptability across global markets.

Pattern System

Inspired by modular systems and engineered structures, the pattern language reflects scalable thinking and structured problem solving. Subtle and functional, it supports the identity without overpowering it.

Impact

The transition from OFS to Relevantz marked a strategic evolution rather than a cosmetic rebrand. By redefining its purpose, positioning, and visual identity, Relevantz demonstrates how legacy organisations can reinvent themselves to remain indispensable. The new brand stands as a confident expression of relevance, ensuring long term resonance in an ever changing technological landscape.