Xafari
Sector
Travel
Discipline
Brand Purpose, Brand Strategy, Brand Positioning,
Brand Identity, Messaging, Brand Designing
Follow Your Instincts, Not the Crowd
A travel brand designed for detours rather than itineraries. Xafari was created for explorers seeking raw, offbeat experiences across India, especially where certainty fades and instinct takes over. From naming to UI UX, we shaped a bold, local, and intuitive travel identity that guides curiosity rather than conformity. A compass for the curious. Not all who wander follow maps. Some follow X.
