WABI-SABI, THE OBEROI, BENGALURU
Sector
Hospitality, Food and Beverage
Discipline
Brand Strategy, Naming, Brand Identity, Communication
A TRIBE OF LOVERS OF PAN-ASIAN FLAVOURS
An iconic hospitality brand set out to reinvent its Pan-Asian dining experience. We transformed Szechwan Court into Wabi-Sabi, a contemporary restaurant rooted in the philosophy of imperfection, contrast, and sensory depth—creating a distinctive identity that goes beyond cuisine.
