Flying Squirrel
Sector
Premium Coffee, Retail, FMCG
Discipline
Brand Strategy, Brand Identity, Packaging Design,
Retail Experience
Brewing the Future of Artisan Coffee
Flying Squirrel set out to shake up India’s coffee scene, creating a brand that spoke to both the South Indian filter coffee purists and the curious newcomers exploring the world of specialty coffee. The vision? A coffee experience that felt premium yet personal, rich yet refreshingly simple.
