SMOOR
Sector
Premium Chocolates
Discipline
Brand Purpose, Brand Strategy, Brand Positioning,
Brand Identity, Messaging, Visual Language,
Packaging Strategy, Campaigns
True Chocolate. True Story.
What happens when a beloved chocolate brand decides to get real? You get SMOOR—India’s first true couverture chocolate that tastes like honesty and looks like elegance. We led the transformation from Bliss to SMOOR, giving the brand a new identity built on truth, goodness, and generosity. From wordmark to wrappers, everything was redesigned to feel authentic, indulgent, and deeply human—setting a new benchmark in luxury chocolate branding.
