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Roach Lifescapes

Sector
Real Estate

Discipline
Brand Purpose, Brand Strategy, Brand Positioning,
Brand Identity, Messaging, Visual Language,
Brand Applications

Roach Lifescapes – Building a Legacy of People-Centric Lifespaces

A respected Bengaluru builder required a brand that conveyed a sense of humanity, premium quality, and a forward-looking vision. We transformed RBD Shelters into Roach Lifescapes, a boutique realty brand with a clear purpose: to transform land into people-centric lifespaces. The new identity carried a unifying strategy, a distinctive R built from land contour lines, and a warm sign-off—“Yours Truly, Roach.”