Polar Bear
Sector
Ice Cream & QSR
Discipline
Ice Cream Brand Strategy, Brand Positioning,
Ice Cream Brand Design, Messaging, Visual Language,
Custom Ice Cream Packaging Design, Retail Experience,
Innovative Ice Cream Marketing
A Sundae State of Mind
When a decade-strong ice cream chain needed a flavourful refresh, we helped Polar Bear evolve from being product-led to experience-led. Rooted in the thought of “Sundae & Sunday”—capturing the joy of Sunday in every sundae—we built a bold new identity filled with colour, playfulness, and celebration. The result? A brand that didn’t just sell ice cream, but spread happiness.
