PLONK
Sector
Mobility Tech
Discipline
Brand Strategy, Campaign Strategy, Digital Campaigns, Activation Ideas, Launch Communication
Building a Tribe of Smart Parkers
Parking in Bangalore was chaotic, stressful, and unpredictable. Plonk set out to simplify the experience through a tech-driven parking solution backed by a sharp launch strategy, culture-led engagement, and city-wide conversations around parking behaviour.
