NISHKA
Sector
Jewellery
Discipline
Brand Purpose, Brand Strategy, Brand Positioning,
Brand Identity, Visual Language, Brand Applications
Celebrating a Moment in Time
Branding a Jewellery Legacy in the City of Gold
Nishka marks the Morickap Group’s entry into fine jewellery in the Middle East. Conceived as a modern luxury brand for women, Nishka was crafted from the ground up, from name and narrative to identity and experience. Entering Dubai’s competitive jewellery landscape, the brand needed to stand apart not through excess, but through meaning. What emerged was a brand rooted in timeless womanhood, personal milestones, and jewellery that celebrates life’s most defining moments.
