Evolve Back Resorts
Sector
Hospitality
Discipline
Rebranding, Brand Purpose, Brand Strategy,
Brand Positioning, Brand Identity, Messaging,
Brand Design
Spirit of the Land
Formerly known as Orange County Resorts, the iconic luxury hospitality brand partnered with Bloombox for a complete rebranding journey. What followed was a thoughtful evolution of identity, rooted in the belief that true luxury lies in the stories of the land, its people, culture, and nature. Evolve Back Resorts celebrates this symbiosis through evocative design, imagery, and storytelling that honours place over spectacle.
