INDIA1 ATM
Sector
Banking & Financial Services
Discipline
Brand Strategy, Naming, Identity Design, Visual Language,
Kiosk Design
One India. One ATM.
India1 ATM was envisioned as a white label ATM network built to bridge the gap between urban and rural banking access. Through extensive consumer research, strategic positioning, and a culturally rooted identity system, the brand was designed to create trust, familiarity, and financial inclusion across India’s smaller towns and villages.
