Brand Purpose

Evolve Back Resorts exists to offer refined holiday experiences that honour the natural, cultural, and ecological integrity of each destination. The brand’s purpose is grounded in delivering luxury that is deeply respectful of local heritage, conservation, and context, moving away from generic hospitality towards experiences that are meaningful, rooted, and immersive.

Brand Strategy

The strategy reframed luxury hospitality around responsibility, authenticity, and place, leading storytelling rather than mass indulgence. Each resort was designed to draw from the history, architecture, ecology, and culture of its specific location, whether Kabini, Coorg, or Hampi. Sustainability, environmental stewardship, and community engagement were integrated into the core business model, supported by local employment, strategic partnerships, and cultural preservation initiatives. Curated experiences such as wildlife safaris, heritage walks, wellness retreats, and local interactions encouraged guests to slow down and form deeper connections with the destination, while maintaining consistent brand values across all properties.

Brand Positioning

Evolve Back Resorts is positioned as a conscious luxury hospitality brand that reflects the Spirit of the Land in every experience. It appeals to discerning travellers who seek immersive, slow, and sustainable journeys rather than conventional luxury stays. By blending exclusivity with ethics, the brand occupies a distinctive space where refinement, responsibility, and authenticity coexist.

The Idea

The central idea was to create destinations that feel born from the land they inhabit. Instead of imposing urban luxury aesthetics, each Evolve Back resort blends seamlessly into its natural and cultural surroundings. Every property tells the story of its region through architecture, design, cuisine, and experiences, allowing guests to engage with the land in an authentic and respectful way.

Brand Identity

Logo Construction

The wordmark-based logo balances elegance with heritage. Its symmetry and spacing convey calm, order, and understated luxury, drawing inspiration from traditional Indian aesthetics while remaining contemporary.

Brand Expression

A calm, refined, and soulful visual language that reflects a deep connection to nature, culture, and sustainability, expressed through warm textures, evocative photography, and narrative-driven visuals.

Design Philosophy

Rooted in the idea of luxury in harmony with land and culture. The design avoids excess, favouring restraint, authenticity, and timelessness over flamboyance.

Pattern System

Inspired by local art forms, architecture, flora, and tribal motifs. Subtle repeating patterns are applied across stationery, interiors, collaterals, and packaging.

Colour Palette

Primary and secondary logo systems allow flexibility across applications, supported by monochrome versions in black and white to ensure elegance and versatility.

Typography

An elegant serif typeface for the logo and headlines, paired with a clean sans serif for body copy, balancing heritage with clarity.

Impact

Evolve Back Resorts has made a meaningful impact in the space of sustainable luxury tourism. Through eco-sensitive architecture, responsible operations, and conservation-focused practices, the brand actively reduces its ecological footprint while protecting regional biodiversity. Equally significant is its contribution to community development, through local employment, skill preservation, and the celebration of regional culture and cuisine. By integrating ethics into luxury, Evolve Back Resorts has established itself as a benchmark for experiential hospitality that is both indulgent and responsible.