The brand idea.


Connect with the kids lives, thoughts, dreams, actions. DOODLE.


A brand that engaged, challenged, helped express the imagination of a child, we made our brand of ‘clothing store’ fun, immersive and enjoyable. We got them to create the logo, extensions into shopping bags, store invites, gift vouchers, birthday cards. We are now looking at involving kids into retail design too. Stores with doodles

Going beyond just a clothes store, Doodle becomes a space that shares the joy of a kids imagination.