BRAND ENGINEERING OF XAFARI – AN OFFBEAT TRAVEL BRAND
Founded on the fundamentals of discovery & the basic human need to explore the unexplored, Xafari (Go Hash Travel) is pitched to be the next unicorn in the travel industry.
A one stop shop for all information related to travel, Xafari is a brand that helps you discover offbeat places in India. In a hypercompetitive market environment, here is a travel brand that will make sure that every experience is unique and an enthralling experience in itself.
Catering to the Millennials and Generation X, whoever are forever seeking new experiences, Xafari encourages you to take a detour and explore new things.
Xafari believes that travel is all about rich and rewarding experiences. As a brand, Xafari will bring back the true joy of travelling by taking you on the road less travelled and reward you for it, too.
Xafari is here to create explorers for life. XAFARI – Take a detour.
Branding Strategy. Brand Name. Identity Design. Branding Collaterals. Brand Guidelines. User Interface Design. App Design.