Uru is the latest brewpub in town. The challenge given to Bloombox was to arrive at a differentiated positioning and a brand definition, which stood out from all the dime a dozen brewpubs in Bengaluru.
The place was a whole of 60000sq ft of land area in the heart of a whole new Bangalore – J P Nagar. Largely open with 4 Clear zones.
Bloombox gave this place a whole new meaning by firstly positioning it as a BREWPARK because of the overall feel of the place and thereon, creating a brand experience connecting the mother brand and all other 4 zones.
Uru is not a place. It is a state of mind.
It is home. It is a feeling.
It’s where you drop all those masks and be yourself.
It comprises many moods, needs, and choices. It is unconfined.
So even if its for a little while, quit the fast life, escape from the madness, leave behind the noise and…Just Uru.
This new brand creation initiative with Bloombox involved identity creation, giving the brand a unique and distinctive personality, brand experience, packaging design, inpub branding, leading up to a brand launch idea.
Category:
Food & Beverage
