IMAGINEERING AN ONLINE PRECIOUS JEWELLERY BRAND
A legacy wholesale jewellery player, wanted to get into the online ecommerce jewellery space. Bloombox worked closely with the team on the business as well as brand strategy, finally arriving at a new online jewellery brand in Thiya.
The Thiya dream is to be the Indian womens answer to all things unique and precious. Thiya will bring to you a large range of design rich precious jewellery, namely necklaces, rings, chains, neck pieces, earrings and more, from around the world. The idea is to help the woman express herself through every piece.
This new brand creation initiative with Bloombox involved Thiya Brand Positioning Strategy, Thiya Brand Personality Definition, Identity Creation, giving the brand a unique and distinctive personality, translating this brand essence into Logo Design, Packaging Design, and Brand Visual Language.
THE THIYA BRAND IDEA.
Dare To Be Different.
Dare To Be You.