RED ROAD HEALTH BUSINESS SERVICES
REBRANDING OF A HEALTH BUSINESS SERVICE PROVIDER.
BRANDING TO HELP CREATE NEW INROADS INTO THE GLOBAL MARKETS.
Red Road is a comprehensive clinical back-office support services company. As they set out on a journey to expand their clientele in the US Market, we helped them reimagineer their existing brand and gave them a complete makeover.
The Bloombox Approach
We first began by answering three key questions about the brand:
a) Who am I?
b) What value do I bring to my customer? and
c) What’s then, is my (brand) story?
To answer these questions, we took a deep dive into the brand using our proprietary Brand Trinity model that included brand audits, SWOT, and competitor analysis to fully distill the brand essence. This research allowed us to arrive the very essence of who Red Road is.
‘Not a partner, not an associate. We are your extended team.’
This distinct value enables Red Road to bring their clients ‘The Power of More’. This brand idea inspired the brand logo and their visual language; and most importantly, affirmed a sense of purpose as they reintroduced themselves to the world.