RBD, a new Real Estate brand was started by breakaway partners of an established Bangalore based realty brand.
As clichéd and formatted the reality branding and communication are, Bloombox took up the challenge of creating a unique, WHITE SPACE IN THE MARKET.
MOVING AWAY FROM THE COMMODIFICATION OF THE CATEGORY BASED ON FUNCTIONAL AND CLICHED PROMISES;
RBD brand needed a fresh look at realty business at large.
A brand definition that broke away from the OVER PROMISE AND UNDER DELIVERY of the ‘branded’ players.
KEEPING IT REAL.
THE HONEST BUILDER.
A PROMISE THAT GOES BEYOND ADVERTISING, INTO AN OVERALL PERSPECTIVE TO BUSINESS, SALES AND CUSTOMER REALTIONSHIPS.
A brand idea for RBD HOMES,
an open space in the realty market that allowed us to peg the new RBD brand on the core promise of a realty brand that promises truth.