When a 10-year-old ice cream chain wanted to assess its brand elements before a massive expansion, the challenge was not just to create a vibrant new retail offering. The Rebranding journey allowed the business to reimagine product offering, creating relevance in context of competition and establishing consumer connection with a holistic experience.
ReBranding Strategy. Brand Name. Identity Design. Packaging Design. Translation to Retail Design. Inputs to product range. Launch Plan.
Category:
Food & Beverage
