Mappmakers were looking at an online platform that provides on-demand parking, replacing the conventional parking practices. A platform that facilitates parking providers and users.
Going beyond mere developing a brand identity and look for the app and its communication, Bloombox saw an opportunity to create an ‘Urban Solution’ brand that had a larger role to play in the consumer’s life and in the society at large.
Our approach for this branding exercise was not just to give them a new name, logo, app design guideline but to make this utility application more interesting and meaningful, thereby triggering awareness, adoption, preference and propagation.
Beyond conventional start-up branding of merely stating generic definitions of “Who we area” and what problem we solve
Plonk is a life hack that doesn’t let parking hold you back from making most of the everyday work and social life in the city. It enables you to retake control of your life in the city you live and love, by providing fingertip-parking solutions that are repurposed real estate resources.
Spot It. Book It. Plonk It.
#GoPlonk.
Plonk
The Parking Hack
With Plonk, every Indian can now
Go Live, Uninterrupted.
Category:
Corporate
