REBRANDING A LEGENDARY BAKE HOUSE
Muffin House is a classic bake house in Trivandrum, Kerala known for its variety of cakes and pleasant moments for its customers. In its endeavour to appeal to the younger audience, we reimagineered the classic brand beginning with a purpose.
BRAND WITH A PURPOSE
The brand did not just refurbish their outer look but brought changes from within. Rooted to a refreshed purpose of “You find the people, we will give you a reason’, the brand reworked on their product range to not just focus on special occasions, but create a lot more everyday happy moments for its customers through their new range of products. Further on, a strong brand idea stemmed from the brand purpose.
THE BRAND IDEA
In a world where individualistic expressions dominate, people have become prisoners of their own silos. Muffin House, in its upgraded version, envisions to bring back the magic of togetherness, celebrate people, engage them in meaningful interactions. That allowed us to arrive at the essence Muffin House lives by warm human connections. Therefore, the idea, BAKING YOU HAPPY.
THE BRAND IDENTITY
The thought, ‘Baking You Happy’ inspired the brand identity including the brand logo and the visual language. Importantly, it affirmed the brand’s purpose as they introduced themselves to the world in their new avatar.
Our Scope: Brand Repositioning, Brand Strategy, Brand Idea, Brand Identity creation, brand experience, packaging design.
Category:Food & Beverage