EXTENDING THE KAUVERY HOSPITAL MOTHER BRAND STRATEGY & DESIGN TO A NEW WOMEN & CHILDREN’S HOSPITAL SUB-BRAND
We had the privilege to work with the Kauvery team, more than a decade back, rebranding the then KMC Trichy brand to the Kauvery Hospital of today. We were super thrilled to be called back to develop a mother & child sub-brand under the parent brand.
We imagineered this new brand through the lens of playing the role of the missing mother in an urban environment and gave them a seamless extension from the existing parent brand to the sub-brand.
Introducing MaaKauvery – Women & Children’s Hospital. Come, experience true Motherly Love.
SubBrand Strategy. Brand Name. Identity Design. Environment Design. Brand Guidelines.