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Kauvery

Kauvery Hospitals

A NEW BRAND OF HEALTHCARE

A REPUTED SMALL TOWN LEADER DISRUPTING A COMPETITIVE HEALTHCARE CATEGORY

When KMC, Trichy, a local equivalent of ‘Apollo’ wanted to enter newer and bigger markets across South India, starting with Chennai; Bloombox charted an entry and growth plan to these more competitive markets with their approach to branding.

Beyond just brand and identity creation, when the market is on one side packed with successful and established healthcare brands, we at Bloombox gave KMC a disruptive positioning, one that is in this whole race of ‘corporatisation’ of hospitals went missing from the whole category at large.

 

Our Scope of work:

Brand Strategy. Brand Name. Identity Design. Identity Extensions to Communication and digital assets. Launch Plan.

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