With the departure of the global giant BNP Paribas from the Geojit joint venture, Geojit, a leading retail financial services company needed to reinstill the scale and the consumer confidence it had among its large consumer set across India and the Middle East. The challenge was to retain the ethos of the founding company and to reinforce trust and value of what the new consumer expected from the brand.
ReBranding Strategy. Identity Design. Identity Extensions into Retail and Communication elements.