REBRANDING OF EDUCATION DESIGN INTERNATIONAL – A ONE OF A KIND SCHOOL DESIGN ARCHITECTS FIRM.
BRANDING TO UNIFY THE INNOVATIVE BRAND AND REINTRODUCE THEM TO THE WORLD.
Education Design International (EDI) is a global leader in education planning and architectural design. EDI builds and renovates school facilities with one primary goal in mind — to improve learning.
Earlier they were serving customers round the globe through dispersed fronts, we helped them reimagineer their existence, unify their brand, and reintroduce an all new EDI to the world.
The Bloombox Approach
We first began by answering three key questions about the brand:
a) Who am I & what is the reason for existence?
b) What value do I bring to my customer? and
c) What’s then, is my (brand) story?
To answer these questions, we took a deep dive into the brand using our proprietary Brand Trinity model that included brand audits, SWOT, and competitor analysis to fully distill the brand essence. This research allowed us to arrive at the very essence of who Education Design Internal is.
They design innovative learning environments that inspire the students and mentors in classrooms today, become the foundation of an ever-promising future.
‘Inspire students. Inspire learning. Inspire the future.’
This distinct value enables EDI to bring real change. This brand idea inspired the brand logo and their visual language; and most importantly, affirmed a sense of purpose as they reintroduced themselves to the world.