Doodle

REBRANDING A KIDS FASHION RETAIL BRAND.
MAKING OF A FUTURE BRAND HERO.

BREAKING ALL CONVENTIONS OF BRAND IDENTITY AND STORY CREATION. A BRAND CREATED BY KIDS THEMSELVES. LITERALLY.

Formerly named ToonKidz, the brand was looking for a revamp. Going beyond just a logo change, and integration of the new brand look into retail aspects, Bloombox gave the brand a larger platform to involve, engage and connect with the kids.

THE BRAND IDEA.

CONNECT WITH THE KIDS LIVES, THOUGHTS, DREAMS, ACTIONS.
DOODLE.
EXPRESS YOUR IMAGINATION.

A brand that engaged, challenged, helped express the imagination of a child, we made our brand of ‘clothing store’ fun, immersive and enjoyable. We got them to create the logo, extensions into shopping bags, store invites, gift vouchers, birthday cards. We are now looking at involving kids into retail design too. Stores with doodles

Going beyond just a clothes store, Doodle becomes a space that shares the joy of a kids imagination.