With the belief that financial services platforms online will drive the next wave of growth in the Indian e-commerce scene, Capital Float was looking at a branding intervention to take its growth plans to level next.
Our objective for this rebranding exercise was not just to give them a new logo, e-commerce friendly design look, but to give them a brand image and purpose that was Big. Aspirational. Game Changer. One that inspired them to work towards a bigger play in this space.
Brand Strategy. Identity Design. Visual Language. Extensions to Communication and digital assets.