Anand Sweets

REFRESHING A STRONG LOCAL SWEETS BRAND.
ENERGIZING AND SCALING IT UP TO THE PREMIUM CATEGORY.

Going beyond mere change in logo and packaging, Bloombox gave Anand Sweets a larger solution that worked at various levels.

Gave a lift to the Anand Sweets brand. Making it premium. Creating broad-based strategy for customers base beyond the Anand loyals.
Counter the Increased domination by national brands by creating a strong brand pull among the urban consumers based on a larger strategy and a brand idea.

THE BRAND IDEA.

REIGNITE THE ROMANCE AND TRADITION OF INDIAN SWEETS.
MAKING IT COOL AND RELEVANT AMONGST THE MODERN URBAN INDIAN.

THE TASTE OF ROYAL INDIA.

A 360-degree change that is refreshing all interfaces of Anand Sweets with the Urban Bangalore crowds, from packaging, to store signages and experience, communication inside the store, brand marketing programs.