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Corporate brand identity programs at best have been relegated to being a design exercise in terms of developing fresh set of identities and logos for the corporate brand and its sub brands; or coming up with a standard templated corporate brand mission, vision, and values statements.

At Bloombox, corporate brand program is a serious task that will help not just shape the future of the company but help align its people brand - the whole organization to this new future, a new intent and a renewed sense of purpose.

A definition of corporate brand purpose, a corporate culture and spirit that will unite all the employees, associates, partners to charge them to new goals, and new future.


As a creative and strategic foundation, this corporate purpose and culture becomes the core for any of the brands initiatives - refreshed corporate logo, website, communication, PR, Digital marketing, brand marketing programs and any other initiatives for the refreshed brand.

Coastal Qatar