Going beyond superficial retail brand devise of changing the logo, contemporizing the retail environment design, to
making a strong connection with the modern white collar working profession - where and when they live.

We not just refreshed the brand identity, gave redesigned the retail outlets, envisioned a brand new packaging set, but extended the scope of the rebranding exercise to creating a brand map that would aid in product extensions, retail experiences, technology interventions and a holistic, unconventional brand marketing and communication plan that helps build customer relevance, preference and love.