The brand strategy.


An indepth research among all the brand constituents in the IT Solutions ecosystem revealed that the entire IT distribution ecosystem had gone through a considerable change in terms of expectations of a distributor from being a mere 'Pick. Pack. Ship.' Player to being more of a enablement and value partner.

But there was a clear need gap in the market for a player like Cadensworth to play a genuine role in the technology ecosystem to help realize 'real' solutions by identifying, partnering, bridging and unifying stakeholders to bring in value.


A role that only a distributor could play, of being a Pivot. A Unifier of the IT Solutions ecosystem.