A NEW CONCEPT BEVERAGE.
CREATING A NEW AGE SOCIAL BRAND.

 

Part of a startup Valencia Nutrition, Vitame is range of enriched water that needed a brand intervention.

A fresh new concept and a brand new beverage category demanded a new age approach to branding at large, insightful, connection with the market and the consumer.

The focus was to arrive at the brand story, translate that into packaging design and arrive at a framework for launch, marketing plan and communication roll out.