A BRAND NEW STORY IN FURNITURE RETAIL.
REIMAGINING A LOCAL BRAND WITH A GLOBAL OUTLOOK.

 

Stories, part of the UAE based Bronet Group was looking at relooking their entire product and brand offering for their Stories brand.

The focus at Bloombox with this rebranding exercise was not just to give the brand a fresh, contemporary look, but also give it a
> distinctive space in the current markets of Kerala.
> a larger brand idea that will help them leverage their renewed product proposition and give it the elasticity to move into any Indian or global market.
> a holistic brand view that gives them the edge both in the market and internally – the way they approached service, retail experience, and customer experience.