THE REFRESHED SRM TECH BRAND.

Using the Internal and External brand audits, our rebranding strategy revolved around creating a shift for the SRM Tech brand from being a “Doer’ in the category to being a challenger brand.

An employer brand model that helps create a strong relevance and connect to its employees and also highlights a distinctive and unique approach to otherwise undifferentiated IT services category at large.

The SRM Brand Spirt.
OutThink. OutDo.