REBRANDING AN IT SERVICES PLAYER.
INTERNAL AND EXTERNAL BRANDING FOR SUCCESS.

SRM Technologies was a group company with individual companies operating in various IT and IT Enabled Services spaces.

The rebranding programs objective was to define the SRM Tech brand for the internal and external brand constituents of the brand.
Align and Unify Internal Stakeholders and company brands

Refresh and vitalise SRM Tech as a brand among employees, clients and the industry
Create differentiation & Carve a unique Positioning and identity for the SRM Tech brand in the category.