THE BIG IDEA.

 

Bloombox conceptualized a brand property around the WEDDING SEASON, which is the peak season in the region.

PARTHAS & RADIO MANGO STAR COUPLE.

Connecting with the soon to be married couples that are the core of the buyers during this season, a fun reality show concept was conceived as a radio show. Soon to be married couples could win WEDDING SHOPPING VOUCHERS FROM PARTHAS, worth over 30 Lakhs over 3 months.

 

This brand program created a huge buzz with over 3 months with
6 lakhs listeners in Cochin on air,
500 plus entries from soon to be married couples,
and 500 listeners who were rewarded.

RECONNECTING AND ENGAGING CONSUMERS MUCH BEYOND WHAT CONVENTIONAL ADVERTISING WOULD DO.