REVIVING A LEGACY BRAND
AND YES, WE DIDN'T EVEN CHANGE THEIR LOGO.

 

Parthas, a 50 year old brand, a pioneer in modern fashion retail in Kerala had been left behind in the marketing and branding game over the past few decades. Barring a few loyalists, the major chunk of modern fashion consumers had long left the Parthas patronage.

Going beyond the fiercly competitive fashion industry, Bloombox helped Parthas go beyond the conventional approach to reestablishing brand relevance and connections with the new consumer. While the standard practise would have been a new identity, a big brand campaign signaling change; we at Bloombox created a huge buzz in the market with a brand property that spoke of longlasting, undying things that a consumer valued.

FAMILY. RELATIONSHIPS. FUN.