EXTENDING THE BRAND PROMISE
THE BIG BRAND PROPERTY IDEA.

 

This core brand promise was then translated into communication, event ideas, retail marketing support, retail level communication and brand properties.

One of the big idea to propogate the brand promise, a media property that helps Malabar Gold
OWN THE WEDDING SEASON.

MALABAR GOLD
WEDDINGS OF INDIA

Showcase of wedding jewellery from across India.

Wedding celebrations across cultures, a ‘documentary’ style program - a contest weaved in with a winners wedding being televised as a small capsule.

Supported in television/ print and other media and a huge pr story.

This initiative would be supported by A special Malabar Gold Wedding Collection inspired by a leading fashion designers clothes line. Retail design that’s centered around the collection. Supported in television/ print and other media a huge story.