MALABAR GOLD
THE MAKING OF A TOP 3 JEWELERY BRAND IN INDIA

 

A market leader in Kerala, when Malabar Gold was looking to enter the South Indian and Middle East markets, Bloombox helped the brand in their brand marketing and growth plans by helping them

Overcome the regional Kerala bias and make a strong emotional connection with regard to the brand and its consumers

Reduce dependence on Mohan Lal becoming synonymous with the brand. Shift focus from his role being a spokesperson of Malabar Gold, to a evangalist of the brand essence,

A CELEBRATION OF RELATIONSHIPS.