The brand idea.

 

HENCE THE REFRESHED KMC BRAND WAS SINGLE MINDEDLY ENGINEERED WITH THIS FOCUS OF BREAKING THIS 'RETAILISATION AND COMMODIFICATION' OF HEALTHCARE

KAUVERY HOSPITAL
THE NEW AGE FAMILY HOSPITAL

 

one that breaks away from the surfacial offerings and the cliched promises of ‘corporate hospitals’;

BY GOING BACK TO THE EMOTION OF HEALTHCARE
OF BEING TAKEN CARE OF, UNCONDITIONALLY; LIKE A FAMILY.