The brand idea.

 

Based on a consumer insight that even though all people loveD their cars, but they hate it to be seen as one among the many same cars - even the uncle drives the same car; Bloombox positioned GSPORT as

YOUR BUDDY WHO WILL HELP
OOMPH UP YOUR CAR AND YOUR LIFE.

 

A brand idea that not just lead to a unique and exciting ad campaign, but translated into product design ideas, collection stories, event ideas, retail design elements.

THIS BRAND GROWTH PROGRAM MADE GSPORT SOUTH INDIAN ENTRY SUCCESSFUL AND CREATED BRAND ADOPTION BY RETAILERS AND CONSUMERS ALIKE.

GSPORT IS NOW TRIPLED ITS TURNOVER AND LOOKING AT GOING NATIONAL PRESENCE WITH THE OOMPED UP STATUS.